Social Media Ads Case Study
Generating High-Impact Valentine’s Day Awareness on a Limited Budget
Executed a fast-turnaround paid advertising campaign for a Singapore-based artisan toast café to promote a limited-time Valentine’s Day wagyu dining experience. Through strategic Meta and TikTok ads using creator-style content, the campaign generated over 100,000 impressions while achieving a highly efficient blended CPM significantly below Singapore’s market average.
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The Client
A Singapore-based artisan toast café launched in August 2025, focused on building awareness and driving dine-in traffic through social media marketing.
The Challenge
The client wanted to promote a limited-time Valentine’s Day menu featuring a wagyu-themed dining experience at a promotional price point. As the request came in at the last minute, the campaign required a fast-turnaround advertising strategy capable of generating immediate awareness and interest among a highly targeted audience.
The Strategy
To maximize reach within a limited timeframe and budget, we launched a targeted paid advertising campaign across Meta and TikTok.
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Ran ads on Meta (Facebook & Instagram) and TikTok with a daily budget of SGD $20 per platform
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Produced natural, creator-style promotional videos instead of heavily polished commercial creatives
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Targeted couples, food lovers, wagyu enthusiasts, and users searching for Valentine’s Day dining ideas
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Focused on relatable content formats that blended organically into social feeds
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Optimized campaigns for visibility, engagement, and direct customer actions
Generated over 100,000 impressions across Meta and TikTok within a short period
Achieved a highly efficient CPM of $2.93, 63% lower than Singapore’s market benchmark
Generated strong engagement including profile visits, follows, and reservation inquiries
Reducing Lead Costs by 51% for a Premium Puppy Boutique
Rebuilt and optimized the advertising strategy for a premium puppy boutique in Singapore to improve lead quality and lower customer acquisition costs. Through audience targeting, campaign restructuring, and A/B testing, the campaign successfully reduced cost per lead by 51% while generating high-intent customer inquiries.
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The Client
A premium puppy boutique in Singapore specializing in ethically sourced puppies and premium pet services.
The Challenge
The client needed to accelerate sales for a newly arrived batch of puppies within a short timeframe. Since puppies grow rapidly, it was important to secure buyers while the puppies were still within their ideal adoption stage. Before working with Lumiere, the brand had been running Instagram’s automated advertising campaigns internally. While these campaigns generated inquiries, lead quality was inconsistent, and acquisition costs remained high, averaging approximately SGD $14 per lead.
The Strategy
We restructured the entire advertising approach to improve both targeting precision and conversion efficiency.
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Rebuilt the campaign structure using Meta Ads Manager
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Developed targeted audience segmentation based on buyer intent and pet-related interests
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Conducted A/B testing across creatives, messaging, and audience variations
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Optimized campaigns for qualified message inquiries rather than broad engagement
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Focused on improving lead quality while lowering acquisition costs
Rather than simply increasing inquiry volume, the campaign prioritized efficient and high-intent customer acquisition.
Increased qualified message inquiries by 67%, from 12 to 20 leads per campaign
Reduced cost per lead by 51%, significantly improving advertising efficiency
Delivered the brand’s strongest-performing lead generation campaign to date
Driving Restaurant Reservations Through Paid Social Advertising
Launched a Meta advertising campaign for a Japanese yakitori and izakaya restaurant in Singapore to increase brand awareness, reservations, and customer foot traffic. By promoting lunch sets, izakaya dining, and drinks-focused campaigns, the ads reached over 100,000 users and generated more than 700 booking link clicks at highly efficient advertising costs.
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The Client
A Japanese restaurant in Singapore specializing in yakitori grills and izakaya-style dining experiences.
The Challenge
The restaurant wanted to strengthen brand awareness beyond organic social media efforts while also increasing reservations and physical foot traffic. The objective was to use paid advertising strategically to convert social media visibility into measurable dining intent.
The Strategy
We launched a structured Meta advertising campaign focused on awareness, discovery, and reservation conversion.
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Managed Meta advertising campaigns with a monthly budget of SGD $500
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Created three separate campaign categories:
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Izakaya dining experience
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Lunch set promotions
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Alcoholic drinks and after-work dining
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Optimized campaigns for reach and reservation intent
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Directed traffic toward the restaurant’s booking landing page
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Used visually appealing food-focused creatives designed for local audience engagement
Achieved an exceptionally efficient CPM of under SGD $1
Generated over 700 link clicks to the reservation landing page
Maintained a highly cost-efficient CPC of under SGD $1