Social Media Marketing Case Study
Turning a New Café Launch Into a High-Visibility Brand
Helped a newly launched artisan toast café in Singapore build brand awareness and customer demand through strategic social media marketing. By combining engaging Reels, SEO-focused content, and conversion-driven creative, the campaign successfully increased visibility, engagement, and real-world foot traffic within a highly competitive café market.
Section Title
The Client
A Singapore-based artisan toast café launched in August 2025, entering a highly competitive F&B market with strong product quality and a carefully curated menu.
The Challenge
Despite having a strong product offering, the brand faced the challenge of standing out in Singapore’s saturated café landscape, where consumer attention is limited and customer loyalty is difficult to build. By October 2025, Lumiere was engaged to strengthen the brand’s digital visibility, accelerate awareness, and, most importantly, convert online engagement into real-world foot traffic.
The goal was not simply follower growth, but creating sustained demand for a physical restaurant in a competitive urban market.
The Strategy
We developed a content strategy focused on visibility, discoverability, and conversion.
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Produced a monthly content mix of 6 static posts and 2 high-energy Reels
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Highlighted hero products, including signature toast selections, mains, desserts, and beverages
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Created content designed to showcase the full dining experience
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Utilized SEO-optimized captions and hashtags to capture local search traffic
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Focused on engagement-driven creative that encouraged profile visits and location interest
243.3% increase
in Instagram followers
1,600% increase
in total content interactions
380.5% increase
in Instagram address taps
Building Consistent Growth for a Premium Puppy Boutique
Developed a structured social media strategy for a premium puppy boutique in Singapore to improve consistency, audience growth, and platform visibility while remaining compliant with industry regulations. Through short-form content and multi-platform execution, the campaign significantly improved reach, engagement, and follower growth.
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The Client
A premium puppy boutique in Singapore offering ethically sourced puppies and premium pet services.
The Challenge
Although the brand already had existing social media platforms, their content lacked consistency, direction, and strategic positioning. Most posts focused heavily on direct selling, limiting their ability to build awareness and attract new audiences organically. As Singapore’s pet industry operates under strict platform and advertising regulations, the brand also needed to ensure all content remained compliant while still generating visibility, engagement, and potential leads.
The Strategy
We introduced a structured content system designed to balance awareness, engagement, and compliance.
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Produced 6 strategic short-form videos monthly based on the marketing funnel
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Expanded visibility across Instagram, Facebook, and TikTok
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Developed content guidelines aligned with Meta and TikTok platform regulations
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Leveraged trending audio and relatable content formats to improve reach
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Created and optimized a TikTok presence to tap into new audience segments
100% increase
in total reach
50% increase
in content interactions
22% increase
in follower growth
Driving Lunch Traffic & Reservations Through Social Media
Executed a content-driven social media strategy for a Japanese izakaya restaurant in Singapore focused on increasing brand awareness, lunch traffic, and customer reservations. By combining visually appealing food content, SEO-driven discoverability, and strong conversion-focused messaging, the campaign improved reach, profile activity, and booking intent.
Section Title
The Client
A Japanese restaurant in Singapore specializing in yakitori grills and izakaya-style dining experiences.
The Challenge
The restaurant aimed to increase overall brand awareness, improve foot traffic, and drive stronger customer acquisition, particularly during lunch hours, when traffic was comparatively lower. The challenge was to position the restaurant as both a casual lunch destination and an after-work dining spot within Singapore’s competitive F&B scene.
The Strategy
We implemented a funnel-based content strategy focused on appetite appeal, value positioning, and conversion.
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Produced 6 strategic monthly content pieces consisting of 2 Reels and 4 static posts
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Increased visibility across Instagram and Facebook
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Prioritized visually appealing lunch content that highlighted affordable set meals and value-driven promotions
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Used trending sounds, relatable hooks, and audience-focused messaging to improve engagement
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Utilized SEO-optimized captions and hashtags to strengthen local discoverability
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Incorporated clear CTAs encouraging reservations, walk-ins, and profile actions
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Repeatedly featured the restaurant location across content and bio placements to increase conversion intent
40% increase
in account reach
50% increase
in content interactions
22% increase
in follower growth