Influencer Marketing Case Study
Scaling a New Café Brand Through KOL Marketing
Helped a newly launched artisan toast café in Singapore amplify brand awareness and social proof through cost-efficient KOL collaborations. By activating foodie and lifestyle creators across TikTok and Instagram, the campaign generated over 600,000 views and transformed influencer marketing into a continuous customer discovery channel.
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The Client
A Singapore-based artisan toast café launched in August 2025, entering a highly competitive F&B market with limited initial brand awareness.
The Challenge
As a newly launched brand, the client had a limited KOL marketing budget but still needed to leverage influencer marketing to expand reach, build credibility, and attract relevant audiences. The challenge was to maximize visibility and social proof without relying on expensive, large-scale influencer campaigns.
The Strategy
Instead of treating influencer marketing as a one-off activation, we positioned KOL collaborations as a continuous discovery engine that consistently introduced the brand to new communities. M
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Managed monthly outreach to over 30 lifestyle and foodie KOLs
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Facilitated barter collaborations through store credit in exchange for authentic dining reviews and social content.
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Focused on relatable, organic storytelling instead of overly commercial content
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Utilized Instagram’s “Collaborator” feature to directly connect KOL audiences with the client’s profile
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Built recurring waves of exposure through multiple creator touchpoints across TikTok and Instagram
This created a compounding visibility effect where every collaboration expanded the brand’s reach into overlapping audience segments.
600,000 total views
across influencer collaboration
60+ successful collab
on Instagram & TikTok
27% increase
in social media profile visits
Driving Japanese Restaurant Awareness Through Food Creator Campaigns
Executed a KOL marketing strategy for a Japanese yakitori and izakaya restaurant in Singapore to improve discoverability, attract new diners, and strengthen local brand awareness. Through continuous collaborations with relevant food creators, the campaign generated over 300,000 views while helping the restaurant stand out in a highly competitive dining market.
Section Title
The Client
A Japanese restaurant in Singapore specializing in yakitori grills and izakaya-style dining experiences.
The Challenge
Located in a competitive dining area with similar Japanese restaurants, the brand needed to differentiate itself and consistently attract new customers. At the same time, the restaurant operated with a limited KOL marketing budget, requiring a strategy focused on efficiency, consistency, and measurable exposure.
The Strategy
We approached influencer marketing as an ongoing awareness channel rather than a short-term campaign.
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Managed monthly outreach to over 30 lifestyle and foodie KOLs
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Organized collaboration visits through barter-based dining experiences
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Encouraged creators to produce authentic dining content and customer-style reviews
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Leveraged Instagram’s “Collaborator” feature to improve audience crossover and profile discovery
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Prioritized creators whose audiences aligned with local food discovery and casual dining culture
By consistently activating multiple creators each month, the restaurant maintained continuous visibility within Singapore’s food content ecosystem.
300,000 total views
across influencer collaboration
30+ successful collab
on Instagram & TikTok
37% increase
in social media profile visits